Georgetown University
Many business schools pride themselves on their ultra-competitive cultures, but do all students want that? We emphasized McDonough’s collaborative community.
Brand messaging
We started by communicating what the business school stands for as a whole.
Out of Home
Program-level messaging
We translated our concept, focused on community and collaboration, to fit each program within the business school.
MBA & Flex MBA
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Social Video
MBA Viewbook
Executive MBA
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Master’s in Management
Social Video
