Nice to meet you.
I live in Austin, Texas with my husband and our Golden Retriever. They live with my constant trip planning and attempts to learn Italian.
With more than 15 years of experience working in advertising, I have created integrated brand campaigns for dozens of organizations across many industries. I enjoy coming up with creative solutions to tricky business challenges. I never liked math because there’s only one right answer—I prefer to solve puzzles where the possible solutions are limitless.
Let’s chat.
Manage the creative team, including art directors, copywriters, designers, and content and technical writers, providing clear feedback and guidance on overall concepts, copy, and design.
Maintain client relationships and collaborate with other discipline leads to deliver effective creative work that resonates with brands’ target audiences and gets results, furthering our clients’ business goals.
Produce integrated marketing campaigns for clients including Siemens, Takeda, Honda, Campbell’s, AARP, JW Marriott, Dulles International Airport, Georgetown University, Hyundai and Kia Finance, Clyde’s Restaurant Group, the International Spy Museum, top-level domains biz, .CO, .US, and .nyc, the Motion Picture Association, St. Luke’s University Health Network, Harlem Globetrotters, State of Maryland, Indiana Farm Bureau Insurance, Volkswagen Credit, and The Washington Post.
Collaborate on multi-disciplinary teams, juggling multiple projects at once and managing content calendars while working closely with brand strategists, UX and UI designers, web developers, account executives, and project managers.
Create deliverables across a wide range of media, including websites and landing pages, social media, mobile apps, web banners, native ads, paid search, print, radio, video, out-of-home, email, blog posts, direct mail, product packaging, point-of-sale, event materials, brand style guides, and more.
Lead creative presentations to current clients and new business pitches to potential clients, including spec creative.
DMI
Associate Creative Director
Previously Senior Copywriter
Austin, TX (Remote) | 2012-Present
EXPERIENCE
Arnold Worldwide
Copywriter
Washington, DC | 2011-2012
Created integrated brand and marketing campaigns for clients such as Amtrak, Huntington Bank and CVS Pharmacy, including various digital executions like websites, banners, emails, newsletters and social media, as well as print, radio, branded events, press releases, TV spots, brochures, and other collateral.
Wrote materials for Amtrak’s annual National Train Day event, including microsites, rich media banners, social media contests, press releases, promotional emails, event displays, and signage.
Presented to clients and worked on new business pitches for global brands, including sample concepts and executions.
McKee Wallwork Cleveland
Copywriter
Albuquerque, NM | 2009-2010
Concepted and developed integrated advertising campaigns for brands like St. Louis Children’s Hospital, Bloomberg Tradebook, Albuquerque CVB, Kirtland Federal Credit Union, NM Department of Health, and Presbyterian Healthcare.
Presented creative work to clients regularly.
Managed team of copywriting and art direction interns.
Butler Shine Stern & Partners
Copywriting Intern
Sausalito, CA | Summer 2008
Crafted advertising communications for MINI USA, including direct mail and print.
Created an out-of-home campaign for Greyhound Canada.
Developed print ads and other promotional assets for Columbia Sportswear.
Arnold Worldwide
Creative Department Intern
New York, NY | Summer 2006
Created, wrote and designed a branded place mat for Tums that was distributed in diners.
Helped concept advertising deliverables for NicoDerm CQ and Hershey’s.
EDUCATION
VCU Brandcenter at Virginia Commonwealth University
M.S. in Mass Communications
Advertising with a concentration in Copywriting
Richmond, VA
2009
University of Georgia
B.A. in Advertising & B.A. in English
Summa cum laude, Phi Beta Kappa
Athens, GA
2007